Turn your product portfolio into an interactive virtual space for customers to explore.

Customize, compare and sell your full product range in immersive detail, from anywhere in the world.

Sell complex products across their entire lifecycle

Selling configurable products means supporting multiple stages of a buyer's journey from customer meetings and events, to trade shows and remote sales.

Products and product portfolios evolve faster than their physical counterparts. Teams need a consistent way to present every product and configurations clearly, wherever the sales conversations happen.

Key Benefits of the Virtual Showroom

Premium Brand Experience

Tell your story visually and allow customers to configure options in a way that feels natural and engaging, allowing buyers to explore every detail of a product in a lifelike, on-brand environment.

Faster Go-to-Market

Launch and sell products globally before physical products exist. Engage customers, dealers, and press instantly across markets.

Shorter Sales Cycles

Equip dealers and sales teams with a single platform that shows every configuration of a product on-demand, making it easy to guide conversations and close deals faster.

Higher Conversion Rates

Give customers confidence to buy by letting them explore options, understand differences, and see exactly what they’re getting before making a decision.

Areas of Impact

Complex, configurable product manufacturers

Built for portfolios with multiple models, options, and variants that require more than static visuals to explain and sell.

Sales teams, dealers, and event teams

Supports consistent product presentation across customer meetings, dealer networks, events, and trade shows by a high fidelity platform.

Organizations selling across a global market

Facilitates the same product experience across regions, formats, and sales touchpoints.

Frequently Asked Questions

What types of products can be presented in Virtual Showroom?

Virtual Showroom is designed for complex, configurable products such as vehicles, boats, machinery, equipment, and other variant-rich portfolios. It supports products with multiple models, options, and configurations that need to be explored and compared before purchase.

How is Virtual Showroom different from a traditional product OR 3D configurator?

Virtual Showroom presents the full product portfolio as an interactive environment rather than a single configuration flow. It allows viewers to explore, compare, and present products in context, across multiple touchpoints and sales situations.

Where can Virtual Showroom be used?

Virtual Showroom can be used across customer meetings, dealer locations, events, trade shows, roadshows, and remote sales. The experience runs on the browser allowing it to be used on a variety of devices, making it easy to deploy wherever sales conversations happen.

What devices does Virtual Showroom run on?

Virtual Showroom runs on everyday devices such as tablets and laptops. The experience is delivered through cloud-based rendering, so no specialized local hardware is required.

Can Virtual Showroom be used before physical products exist?

Yes. Virtual Showroom allows products to be presented and sold digitally before physical units exist. This supports early sales, global launches, and customer engagement while products are still in development.

How long does it take to implement a Virtual Showroom?

Implementation time depends on the size and complexity of the product portfolio. In many cases, a functional Virtual Showroom can be deployed in approximately five to eight weeks once product data and assets are aligned.

Is Virtual Showroom suitable for global and enterprise organizations?

Virtual Showroom is built to support large portfolios, multiple markets, and distributed sales teams. Implementations are tailored to organizational scale and help ensure consistent product presentation across regions and channels.